Awards

CLIO AWARD for excellence in packaging design- Tesco's "Cocoa Dusted Almonds" pack was designed as part of a range for Tesco Supermarket's Christmas gift promotions. The concept behind this design was to use a surface richly illustrated with traditional Victorian images to communicate good old- fashioned holiday cheer, which also conveniently hid the look of the contents, which, although delicious, were not visually appealing, and to add value to the pack by using peel- off labels so the consumer could use the box for keepsakes after the product had been consumed.