RETAIL Logo This is a logo we developed for a local plumber, Mr. M. More. Built from
actual tools that were Photoshop enhanced, it reflects the owner's initials as well as the emphasis he wanted to place
on the commercial as opposed to the domestic side of his trade. Scroll down for more examples.
RETAIL Letterhead & Business Card
The business card provided the opportunity of a playful
handling of subsidiary type. The letterhead's left column alignment provides a stable framework for the variety of type
layouts needed in by a small business owner: letters, invoices and statements. Scroll down for more examples.
RETAIL Van Livery
Impact is created by the visual contrast of the colorful
logo against the white van color, which then leads the audience's eye to the highly legible company name and phone number.
Scroll down for more examples.
RETAIL Promotional Items
Macy's San Francisco- Promotional towel for the tourist
market. Scroll down for more examples.
RETAIL Restaurant Identity
The Bosphorous Cafe was part of a range of restaurant
and retail identities we created for the VSOE- Orient Express, (yes, as in "Murder on the Orient Express" by Agatha
Christie). It was bought by Sealink Ferries, re- vamped and re- launched. One of the challenges was that the menus had to
be in English, French and German- at the same time. Scroll down
for more examples.
CORPORATE Collateral print
Corporate identities always involve collateral print work-
in this case, a range of folders, fliers, brochures and pamphlets that not only visually tie in with the corporate look- but
also look visually distinct enough to give each sub- section of the corporation its own sub- identity. This solution cleaned
up and clarified the visual output of this corporation. Scroll
down for more examples.
CORPORATE Signage
This is a logo and part of an enamel sign system we developed,
illustrated and made for a London publisher's club. The club was in the traditional area of London frequented by the Bloomsbury
Set, which included many famous creative people such as Virginia Woolf; which inspired the visual style and the name of the
club.
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